Monthly Archives: April 2014

Donald Sterling is Al Capone

In 1948, the U.S. Supreme Court struck down racial covenants in housing. At the time, housing segregation was codified through passages in deeds specifying the race of the subsequent purchaser of a property. With overt housing discrimination illegal, segregation was achieved by other means. In an aside in Code 2.0, Lawrence Lessig discusses the ways built environments and zoning laws were put to work so whites could avoid living with blacks.  As others have noted, the building of suburbs can be understood as an enormous transfer of public money that largely benefited those engaged in white flight. The effects of residential segregation are generational in that they prevent the concentrations of wealth in communities that lead to improved public services and combat some sources of social stratification. Middle-class black had to pay more for homes because of diminished supply, counteracting a lot of the benefits that come from middle-class salaries. Residential segregation, therefore, is an expression of white supremacy, a tool for systematically denying people of color access to the American Dream. It is one of the ongoing evils in American society, although one buried under the ideal of consumer choice. So when you read that Los Angeles real estate mogul Donald Sterling (who until yesterday was an NBA team owner in good standing) paid multiple multi-million dollar settlements in housing discrimination cases, it is important to understand what that actually means in the larger currents of history.

The point, then, is that Sterling finally being banished from polite society over a vile cartoonish racist rant leaked to a gossip website is a little bit like putting Al Capone in jail for tax evasion. Sterling received a lifetime ban from new NBA commissioner Adam Silver. The ban touched off a lovefest in the NBA. As I watched the Warriors-Clippers last night, praiseworthy tweets from important cultural figures scrolled along the bottom of the screen.

The lifetime ban came with a promise to hold a vote to force him out of the NBA. If NBA owners oust Sterling, it will not because of Sterling’s racism. They worked around that for years. It will be because he was costing them money and goodwill. And it will be because their workforce demanded swift and severe action under the threat of destroying the integrity of the playoffs. In a 30-way partnership, there seems no reason to tolerate 1/30th of it destroying your hard-won market position. All other side issues are irrelevant to this particular situation.

But as repugnant as Sterling is, it would be wrong for him to come to represent the face of American racism. The Sterling affair must not be reduced to another post-racial fairy tale, where we celebrate how broad and righteous outrage took down an obvious villain and closes off any sort of discussion we might have about how Donald Sterling came to be in possession of an NBA franchise, how some NBA owners amassed their billions, and how the NBA put Sterling’s Clippers in a position to be relevant this year. Sterling is the racial covenant in this story. Everyone knows enough to shun that.

It is more challenging to write about the ways Sterling’s views like this one are actually pretty pervasive:

I support (Clippers players) and give them food, and clothes, and cars, and houses. Who gives it to them? Does someone else give it to them? Do I know that I have—Who makes the game? Do I make the game, or do they make the game?

This view of athletes and the place of a team owner should be understood as the zoning laws and conveniently placed placed freeways in our story. In the context of Sterling’s rant, the bigotry is obvious. This is an owner speaking the language of gifts, rather than understanding the ways he profits from people’s work. This denigrates the role of labor in general and athletes in particular.  Columnists and fans who think overpaid athletes should just shut up and enjoy the tenuous perks of their position rather than seek to improve their situations are channeling Sterling’s sentiments. So are those who praise the paternalism of certain executives and coaches. So are those who refuse to see athletics as a real form of work, even at the pro level.  These beliefs are not developed in a vacuum. They are the result of messages about what is valued in society and judgments about the people who tend to occupy those positions.

#askemmert was silly and a disaster but the NCAA is winning anyway

NCAA president Mark Emmert appeared on ESPN’s Mike and Mike radio show this morning. To add a little interactivity to his appearance, listeners were invited to submit questions using the #askemmert hashtag. In the grand tradition of #askjpm, it did not go well.

https://twitter.com/wiltonpsmith/status/457227399206567936

https://twitter.com/ohholybutt/statuses/457138508206194691

https://twitter.com/justRVB/statuses/457131852512260096

After a Twitter thrashing like that, I bet the NCAA turns off the lights tomorrow. Or not.

ESPN’s report on Emmert’s appearance leaves out the hashtag trolling and portrays Emmert as a voice of reason saying that drawing a distinction between meals and snacks was obviously absurd, so of course they changed that rule.  Now, the rule was only changed after University of Connecticut guard Shabazz Napier told reporters at the Final Four that he goes to bed hungry some nights because he can’t afford to buy food.  This whole thing — a doomed hashtag, a sudden change to a seemingly silly rule about food, a public appearances by the NCAA’s boss feels like the deployment of a crisis communications plan. There are some lessons here about how to use social media if your brand is lousy, which is to say that Twitter engagement is not always a great idea.

That said, we should be clear on why Napier’s statement constituted an immediate crisis. It is tempting to say that this is actually about the Northwestern Football unionization drive, which comes to a vote next week. But the response actually seems a step removed from that. Unionization will eventually play out in venues that are subject to public opinion on some level or other.

What the NCAA needs to protect is the idea that student-athletes, in the parlance of the NCAA, are getting the deal of a lifetime. They get to play a sport on a huge stage (while generating just a few billions for the various groups that make money off college sports) in return for totally free college education (we will leave aside the ways in which the education is not actually free). The idea that this is a privilege is extremely uncontroversial among sports fans, according to Marist’s Center for Sports Communication. It released a poll in March showing that a large majority of sports fans do not think revenue-sport college athletes should be paid, and by an even larger margin do not think they should have the right to unionize (Crosstab data suggest that actually support for these ideas breaks down along racial lines, which is another post). Star players starving while coaches earn seven-figure checks might cut into these figures over time. Frankly, as long as the NCAA is a offering something that a majority thinks is great, players will have difficulty mobilizing for rights on the job.

The Twitter engagement campaign looks dumb when you see Emmert being insulted, but it’s actually sneakily smart. Addressing a specific criticism of a dumb rule is meant to stand in for an overall responsiveness to student concerns. But mass revulsion to the NCAA model just isn’t there. Napier identified a specific flaw and the NCAA addressed it. If you think the deal athletes get is a good one (which puts you in the majority of sports fans), then you’re happy that this one bad thing in an otherwise great situation has been addressed.

The point here is that Twitter is not the same as the world at large, even in sports, where Twitter is actually an increasingly established fandom practice. The NCAA has problems more severe than people saying mean things on Twitter.